Heartfelt keyring - leopard face

This playful leopard face key ring is made with felt, beads, ribbon and most of all: love. Approximately 8cm x 6.5cm in size, it is a small but powerful statement of purpose and an everyday symbol of hope.

Each item includes a story card with the handwritten name of the woman who made it – a heartfelt signature from Makapanstad, South Africa. The Heartfelt Project is a South African community upliftment initiative founded by Martha Letsoalo and Julie Hadley. Born from heartbreak, the project now empowers unemployed women in the rural village of Makapanstad to create beautiful felt designs using traditional craft techniques. Their work provides a dignified income, fosters hope, and gives back to the community through donations to local health and education programmes. Your purchase supports job creation, sustainable development, and the Cape Leopard Trust’s conservation, research, and environmental education efforts.

Make your keys even more worth remembering.