Heartfelt brooch - pawprint

This felt brooch is designed to pin a little wildness and add some feel-good flair to any jacket, bag, hat, or anywhere else your heart may desire. Stitched with care, it is designed to literally wear your love for wildlife on your sleeve. It features a pin-back clasp for secure attachment and has an approximate size of 4.5cm x 4 cm.

Each item includes a story card with the handwritten name of the woman who made it – a heartfelt signature from Makapanstad, South Africa. The Heartfelt Project is a South African community upliftment initiative founded by Martha Letsoalo and Julie Hadley. Born from heartbreak, the project now empowers unemployed women in the rural village of Makapanstad to create beautiful felt designs using traditional craft techniques. Their work provides a dignified income, fosters hope, and gives back to the community through donations to local health and education programmes. Your purchase supports job creation, sustainable development, and the Cape Leopard Trust’s conservation, research, and environmental education efforts.

One pin supporting a collective win.