Calling fashionistas to share their spots

Published: 06 July 2015

An inspiration for fashion followers around the globe, leopard spots continue to be a timeless and classic inspiration for top designers. In a new initiative to raise awareness of leopard conservation, Panthera has partnered with Peace Parks Foundation in the Furs for Life Leopard Project, providing a simple and sustainable solution that protects leopards but also supports local African culture.

Collaborating with top digital designers, high-quality and realistic faux leopard skin will replace the authentic skins worn at ceremonies. More than 5,000 faux leopard capes have already been donated in southern Africa, and thanks to the partnership with the Peace Parks Foundation and Cartier the goal is to distribute at least another 13,000 capes before the end of 2017.

Local fashion Icon, Marianne Fassler, supporter of The Cape Leopard Trust, will be in Cape Town later this month to celebrate Fashion Week, launching her new collection and promoting her ready to wear range ‘Leopard Frock’. You can also join the ‘iFakeit' campaign and post your own pictures wearing leopard print at www.ifakeit.org.

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